Austin Auto Repair Shop
In just 6 months, an Austin-based auto-repair shop turned a sluggish website into a local-pack powerhouse—gaining a 5.5× surge in organic visits and 4× more online bookings by fixing on-page SEO, revamping its Google Business Profile, and publishing service-centric content that answers drivers’ top questions.
Industry: Automotive Services
Category: Local SEO
Project Duration: 6 Months
Project Link: #
Location: Austin, Texas
Platform: WordPress
Brand: Confidential (NDA)
Prepared By: YourSEOMate
Challenges
- Buried for “auto repair near me”, “brake repair Austin”
- Slow, mobile-unfriendly WordPress site
- Sparse GBP reviews; NAP data mismatched across directories
- Fierce competition from chains and indie garages
- Little content addressing common car-repair queries
Objectives
- Crack Google’s Local Pack & top organic spots for key services
- Drive traffic and boost online appointment requests
- Optimize GBP and spark 5-star review growth
- Publish helpful, service-focused content to earn authority
Strategy & Execution
Laser-Focused Keywords
- oil change Austin TX, transmission repair near me, etc.
- Benchmarked competitors’ links & GBP tactics
Site Revamp
- Local-keyword titles, metas, headers
- Rich service pages with FAQs + local schema
- Faster load times & mobile-first design
GBP Domination & NAP Cleanup
- Complete listing with photos, posts, accurate services
- Review-request funnel; prompt, polite responses
- Fixed 30+ directory inconsistencies
Content Engine
- Blogs like “How often to change brake pads?” + “Signs of transmission trouble”
- Tight internal linking between blogs & service pages
Local Links & PR
- Partnerships with driving schools, car forums, community sites
- Sponsored meet-ups for press coverage & backlinks
Results After 5 Months
Key Takeaways
- GBP optimization + steady reviews = local visibility rocket fuel
- Comprehensive service pages satisfy user intent and convert
- Reviews build trust; NAP consistency boosts rankings
- Quality local backlinks cement authority and drive referral traffic
Tools Used
- Google Search Console, Google Analytics
- Ahrefs, Moz, BrightLocal
- WordPress + Yoast SEO