E-Commerce Growth on Shopify
In just 6 months, a U.S.-based Shopify fashion & accessories brand turned stalled organic growth into a +400 % traffic surge and +360 % revenue jump by fixing technical SEO, revamping product pages, launching a strategic content plan, and earning high-quality backlinks—all while cutting reliance on paid ads.
Industry: Fashion & Accessories
Category: eCommerce SEO
Project Duration: 6 Months
Project Link: #
Location: United States
Platform: Shopify
Brand: Confidential (NDA)
Prepared By: YourSEOMate
Challenges
- Flatlined organic traffic and heavy reliance on paid ads
- Duplicate content, missing meta tags on Shopify
- Weak product/category page optimization
- Low authority backlink profile
- Poor performance on mobile speed and UX
- No structured blog or internal-link strategy
Objectives
- Increase organic traffic and revenue from search
- Improve keyword rankings for product and category pages
- Optimize Shopify site structure and technical SEO
- Build content and backlinks to grow authority
Strategy & Execution
Keyword Research & Site Mapping
- Targeted high-intent terms (e.g., gold hoop earrings)
- Built a clean hierarchy: Collections → Products → Blog
On-Page SEO for Shopify
- Optimized 100+ products: titles, metas, H1s, ALT, URLs
- Added FAQ schema with JSON-LD
- Improved product URLs
Technical SEO Fixes
- Fixed broken links and added breadcrumbs for improved crawlability
- Removed duplicate metas, fixed broken links, added breadcrumbs
- Deployed SEO apps (Plug in SEO, Smart SEO, JSON-LD)
- Resubmitted XML sitemap via GSC
Content Strategy
- Weekly long-tail blogs & style guides tied to collections
- Internal links to drive authority flow
Link Building & PR
- Earned features on fashion mags, eco-blogs, niche directories
- Earned features on fashion mags, eco-blogs, niche directories
CRO Tweaks (Bonus)
- A/B-tested headlines, sticky mobile “Add to Cart,” rich snippets
Results After 6 Months
Key Takeaways
- Shopify needs custom fixes to kill duplicate content.
- Fully-optimized collections & products unlock revenue.
- Organic growth slashes ad dependence and boosts ROI.
- Content + authoritative links = lasting rank power.
- Faster mobile UX amplifies SEO gains.
Tools Used
- Google Search Console, Google Analytics
- Ahrefs, Screaming Frog
- Smart SEO, JSON-LD for SEO
- Surfer SEO for on-page content