Local Fitness & Wellness Studio
Over five months, YourSEOMate helped a Denver-based fitness studio on Wix leap from low local visibility to a top-ranking, high-booking brand. By tightening on-page SEO, publishing fitness-education content, tuning the mobile experience, and building local citations, the studio’s monthly organic visits rose from 600 to 2,700, and class bookings quadrupled—all while competing against well-established gyms and trainers.
Industry: Health & Wellness
Category: Local SEO
Project Duration: 5 Months
Project Link: #
Location: Denver, Colorado
Platform: Wix
Brand: Confidential (NDA)
Prepared By: YourSEOMate
Challenges
- Poor rankings for “personal trainer Denver,” “yoga classes near me”
- Website light on content; focused only on prices & schedules
- No Google Business Profile (GBP) work or local citations
- Few backlinks, no local partnerships
- Slow, mobile-unfriendly site
Objectives
- Rank for competitive local fitness terms
- Boost organic traffic & class bookings
- Fully optimize GBP + acquire citations
- Publish expert fitness & wellness content
Strategy & Execution
Keyword & Content Plan
- Targeted “best yoga studio Denver,” etc.
- Built blog/FAQ calendar on fitness queries
On-Page SEO Improvements
- Optimized meta titles, descriptions, and headers
- Created detailed class and service pages with schema markup
- Improved site navigation and mobile responsiveness
Google Business Profile & Local SEO
- Claimed/filled profile with photos, offers
- Built citations on local directories and wellness platforms
- Encouraged satisfied clients to leave reviews
Content Marketing
- Weekly posts: “5 Benefits of Yoga…,” “Choosing a Trainer,” etc.
- Linked blogs internally to service pages to boost SEO
Local Link Building
- Collaborated with local health bloggers and wellness influencers
- Sponsored community wellness events to gain backlinks and PR coverage
Results After 6 Months
Key Takeaways
- Local SEO + optimized GBP = foot-traffic gains
- Educational blogs build authority & trust
- Fast, mobile UX lifts rankings & conversions
- Local partnerships earn strong, relevant backlinks
Tools Used
- Google Search Console, Google Analytics
- Ahrefs, Moz Local
- Wix SEO Wiz