Local Healthcare Clinic
Over 5 months, a California-based WordPress dental clinic rocketed from obscurity to Google’s Local 3-Pack—driving +255 % organic traffic and +187 % more phone calls—by re-engineering local SEO fundamentals: GBP, NAP, schema, citations, and locally focused content.
Industry: Healthcare
Category: Local SEO
Project Duration: 5 Months
Project Link: #
Location: California, USA
Platform: WordPress
Brand: Confidential (NDA)
Prepared By: YourSEOMate
Challenges
- Poor visibility for “dentist near me” & “emergency dental clinic [city]”
- Google Business Profile neglected; weak photos & categories
- No schema, thin content, low domain authority
- Competitors dominating reviews & content marketing
- Inconsistent NAP across directories
Objectives
- Boost rankings in Google Maps and local pack results
- Increase organic traffic and new patient bookings
- Build local authority and trust with backlinks and reviews
- Improve on-site SEO and mobile user experience
Strategy & Execution
Local Keyword Research
- Mapped high-intent phrases: best dentist in [city], affordable braces [city]
Site Optimization
- City-specific service pages + LocalBusiness & FAQ schema
- Faster load times, better mobile UI, stronger internal links
Google Business Profile Revamp
- Updated categories, services, photos, booking URL
- Automated review-request funnel via email/SMS
Citations & NAP Cleanup
- Fixed all NAP variants; added 50+ authoritative listings (Yelp, Healthgrades, Zocdoc)
Localized Content Marketing
- Blog posts answering local dental questions (“When to visit an emergency dentist in [city]?”)
- Shared posts in community Facebook groups for reach
Local Link Building
- Partnerships with health blogs & local events; press releases for brand mentions
Results After 5 Months
Key Takeaways
- GBP + reviews + perfect NAP = local SEO trifecta
- City-focused service pages & blogs capture “near me” traffic
- Consistent citations and local backlinks lift authority fast
- Mobile-first UX converts searchers into patients
Tools Used
- Google Search Console, Google Analytics
- BrightLocal, Moz Local
- Surfer SEO, Ahrefs
- WordPress + Yoast SEO