Local Real Estate Agency
Over 6 months, a Miami-based WordPress real-estate agency battled a crowded SERP landscape and generated a 5× jump in organic traffic and 4× more property leads by combining hyper-local content, GBP optimization, and authority-building backlinks.
Industry: Real Estate
Category: Local SEO
Project Duration: 6 Months
Project Link: #
Location: Miami, Florida
Platform: WordPress
Brand: Confidential (NDA)
Prepared By: YourSEOMate
Challenges
- Big competitors for “Miami condos for sale”, “buy house Miami”
- Property & neighborhood pages lacked depth; thin content
- Weak backlink profile = low domain authority
- No Google Business Profile (GBP) or local-citation strategy
Objectives
- Rank for profitable, location-specific search terms
- Drive qualified buyer/renter inquiries & viewing requests
- Publish robust neighborhood guides + market insights
- Optimize GBP and clean up local citations
Strategy & Execution
Keyword & Competitor Intel
- Targeted phrases like Brickell apartments for rent, Miami Beach real estate
- Studied rival backlink tactics and content gaps
On-Page & Content Expansion
- Added deep neighborhood guides: schools, amenities, price trends
- Unique descriptions + schema on every listing
- Streamlined nav and internal links for crawlability
Local SEO & GBP Makeover
- Claimed and fully optimized GBP with photos, posts, services
- Activated review-request funnel; replied to all feedback
Technical Fixes
- Resolved crawl errors, boosted Core Web Vitals, enforced HTTPS
Backlinks & PR
- Earned links from Miami news outlets, real-estate blogs, directories
- Sponsored community events for press mentions & local signals
Results After 5 Months
Key Takeaways
- Detailed neighborhood content captures high-intent local searches
- GBP optimization + steady reviews skyrocket map visibility
- Local news & community backlinks quickly build domain authority
- Fast, mobile-friendly UX reinforces ranking gains and conversions
Tools Used
- Google Search Console, Google Analytics
- Ahrefs, Moz, BrightLocal
- WordPress + Yoast SEO