Dallas Personal Injury Law Firm
In 6 months, a Dallas personal-injury law firm vaulted into Google’s Map Pack and added 5× organic visits plus 4× consultation leads by fixing technical SEO, expanding local content, and earning authority backlinks.
Industry: Personal Injury Law Firm
Category: Local SEO
Project Duration: 6 Months
Project Link: #
Location: Dallas, Texas
Platform: WordPress
Brand: Confidential (NDA)
Prepared By: YourSEOMate
Challenges
- Invisible for “Dallas personal injury lawyer,” etc.
- Heavy competition from big-name firms
- Slow, mobile-poor WordPress site
- Thin content, weak on-page signals
- Few quality backlinks or local citations
Objectives
- Rank in Map Pack + top organic slots
- Drive qualified traffic & case inquiries
- Upgrade site speed, UX, Core Web Vitals
- Build authority via reviews, citations, links
Strategy & Execution
Local Keyword Research
- Mapped intent terms (“car accident attorney near me,” “slip and fall lawyer Dallas”).
On-Page SEO
- Rewrote meta titles, descriptions, headers using primary keywords
- Implemented local business schema and legal service schema
- Created location-targeted service pages (e.g., “Truck Accidents – Dallas”)
- Improved internal linking for topical relevance
Technical SEO
- Optimized website speed (compressed images, caching, minimized CSS/JS)
- Ensured mobile responsiveness and passed Core Web Vitals
- Submitted clean XML sitemap and fixed crawl/indexing errors
Google Business Profile & Local SEO
- Fully optimized the Google Business Profile
- Added structured service categories, business hours, and high-quality photos
- Managed and responded to client reviews to boost trust signals
- Built consistent NAP citations across 40+ local directories
Content Strategy
- Published weekly Dallas-focused blog posts answering legal FAQs.
- Created long-form guides on accident claims & Texas injury law timelines.
- Added in-page FAQs with schema to boost Featured Snippet odds.
Link-Building & PR
- Built backlinks via guest posts on legal and local Dallas blogs
- Listed firm in high-authority legal directories (FindLaw, Nolo).
- Earned local press via sponsorships and HARO legal expert quotes.
Results After 6 Months
Key Takeaways
- Local SEO is essential for high-competition service industries like legal
- Technical optimization and mobile performance directly impact rankings
- Content targeting local search intent drives valuable traffic
- Google Business Profile and review management greatly influence visibility
Tools Used
- Google Search Console, Google Analytics
- Ahrefs, SEMrush, Screaming Frog
- BrightLocal, Moz Local
- WordPress + Yoast SEO